Daria Tarawneh

Head of UX Design

Amazon Web Services (AWS)

Enterprise products are complex and often loaded with features and functionality to meet diverse needs of different clients. Current market trend is geared towards creating solution enterprises that are consumer grade. In this talk, we will show how UX at Amazon is structured and how we build products. The presentation will cover following key areas:

  • The meaning of enterprise UX and how we shifted the mentality towards building consumer grade UX.
  • How UX work with products in Amazon
  • Working backwards process and how products are built in Amazon