Patricia Krall

Global Customer Experience Advisor

SAP Switzerland AG

Reimagining Customer Experience in the Metaverse

Since Facebook announced its Metaverse mission and changed its company name to “Meta”, there has been a lot of buzz around the Metaverse concept. However, the concept of Metaverse is not new. In fact there are a lot of platforms offering immersive customer experiences thanks to technologies such as virtual reality and augmented reality. We will explore in more detail what are some of the challenges but also opportunities for companies to reimagine their customer experience in the Metaverse. The presentation will cover following main areas:

  • Definition of Metaverse
  • Customer Experience and the Metaverse
  • Challenges & Opportunities including case examples
  • Recommendations how to reimagine your Customer Experience